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Mei Chen

Member

picture of Mei Chen

Mei is a digital and technology leader with senior executive experience at Alibaba Group, SHEIN, and Google, focused on large-scale consumer digital platforms, marketplaces, and AI-driven personalisation across Western and Asian markets. She brings direct experience of how digital platforms interact with consumers at scale, including through data analytics, algorithmic personalisation, and cross-border compliance.

She was previously Managing Director at SHEIN, leading the brand marketplace across the US, UK, and Middle East, and General Manager at Alibaba, heading consumer markets across Europe and the US and serving hundreds of millions of customers. At Google, she led marketing solutions and global sales strategy.

Mei is a board member at Edify Collective, an AI-native platform that delivers personalised, data-grounded performance support to frontline teams at scale. She was previously a Non-Executive Director and Chair of the Investment and Innovation Committee at Innovo Group.

She is a Harvard Business School alumna, a Visiting Lecturer at INSEAD, and was recognised as one of the UK's Fifty Most Inspirational Women in Technology.

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