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Misuse of inside information: Policy position paper

This document sets out the Gambling Commission’s approach to dealing with potential incidents of misuse of inside information in betting (June 2025).

Published
16 December 2025

Last updated
13 November 2025 - Changes

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Contents

Summary

This section covers young people’s recall of gambling adverts, including the frequency and perceived impact of exposure, as well as their experiences of following gambling-related content on social media, streaming platforms and influencers.

Most young people (79 percent) recalled having seen or heard adverts or promotion about gambling through at least one online (74 percent) or offline (77 percent) source. TV, apps and social media were the most frequently cited sources (64 percent, 63 percent and 56 percent respectively).

The data indicates that social media, apps, and live streaming or video-sharing platforms are the most frequently mentioned channels through which young people encounter gambling-related advertisements on a weekly basis. Specifically, 49 percent of young people reported seeing adverts on social media at least once a week, followed by 47 percent via apps and 46 percent via platforms like Twitch or YouTube. Overall, offline sources showing gambling-related adverts were typically seen less frequently, than online sources.

A minority of young people (7 percent) who recalled seeing a gambling-related advert reported that these promotions prompted them to spend money on gambling that they had not previously planned.

The 2025 survey highlights for the first time the role social media influencers, creators, and streamers play in exposing young people to gambling-related advertisements. Of the 16 percent of young individuals who follow gambling-related content on social media, 31 percent reported that influencers had advertised gambling-related content to them.

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